Jaideep Varma is the creative and business head of Cartwheel Features. He is also a published novelist and a former advertising professional and music columnist. He wrote and directed two full length features – Hulla and Leaving Home.
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Classy Encore
By Jaideep Varma
Posted in Featured, Reviews on 11 August 2010
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Aks – yet another superb album from Lucky Ali

The Finest Indian Non-Film Album
By Jaideep Varma
Posted in Featured, Reviews on 20 June 2010
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Why Lucky Ali’s Sunoh is a contemporary classic

Orange Street – Drive Carefully For Our Shake!
By Jaideep Varma
Posted in Reviews on 20 May 2010
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Rock Street Journal (RSJ) is a hard rock magazine that has been popular in the college circuit for years. Now, they’ve set up a music label to popularise the indigenous bands even more. The idea is to finance a band’s studio album, which they give out free (on cassette) with their magazine. It’s a very laudable idea no doubt. On the consumer side though, it isn’t quite as exciting. Frankly, it’s the magazine that’s really being given free with the album. If you remove a couple of Sam Lal pieces, …

Urban India’s Guitar Poet
By Jaideep Varma
Posted in Reviews on 25 April 2010
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Why Anjan Dutt’s Bandra Blues is important.

Undiscovered treasure
By Jaideep Varma
Posted in Articles on 3 April 2010
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Kandisa by Indian Ocean deserves to be right on top. On the eve of release of “Leaving Home”, the article digs into the first impression that the band had on its most ardent fan and supporter.

Contemporary Truths
By Jaideep Varma
Posted in Profiles on 3 March 2010
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The music of Suman Chatterjee

Passion’s fruits
By Jaideep Varma
Posted in Profiles on 28 January 2010
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Strings exemplifies the superiority of Pakistani pop.

S.O.S – Only the singer-songwriter can save India
By Jaideep Varma
Posted in Articles on 5 January 2010
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This was a piece written for Tehelka in 2001 to provide an overview of the popular music scene in India. Rabbi Shergill nothwithstanding, how much has really changed?